- I responded to a post on a work at home forum that criticized the
web site and recommended Microsoft Office Live as a web site builder instead. Here is my response:
The critique of the SiteBuildIt site is that it is too promotional. I can see that point--they definitely try to persuade you to buy SBI.
I also know that the company constantly tests and evaluates what works--the copy you see is generally that which has proven most effective at generating sales.
But whether you like the copy or not, please don't let it detract from all that SBI has to offer home-based and small business owners who want a web site that sells.
In particular, understand that a program like Microsoft Office Live--and similar web site builders like Yahoo's, Verisign's, and dozens of others--will cost you much, much more to produce a web site that sells than SiteBuildIt.
You can build a web site cheaper with those programs, heck, you can build a mini-site for free.
But the critical question to ask with any web site builder, including hiring a web site designer, is:
"How will potential customers find my web site?"
Think about how you find a site:
1) A friend recommends it and gives you the link
2) You search on a search engine
3) You search on a search engine and click on a pay-per-click ad ("sponsored link")
4) You click on a link in an ezine, RSS feed, or another web site.
Of all those methods, the most common is, for the vast majority of people, searching on a search engine.
That means you will want your web site to appear when someone searches for a topic relevant to the services or products you offer. For example, the original post I responded to was about Virtual Assistants. If someone searches for "virtual assistants" will they find that person's web site?
So the question then is, "How do you get your web site to appear high up in the search engine results?" That is what the other web site builders neither teach you to do nor provide the tools to achieve it. At least not with their basic package. If you buy a number of expensive add-ons you can achieve mediocre search engine optimization for your site but at about four times the cost of SiteBuildIt
($1200 per year compared to $300). See the
comprehensive comparison chart for details.
If all you need is a site that serves as an online brochure for your services, i.e., you only expect people to see the site if you tell them about it, then you don't need a sophisticated web marketing, site building program like SiteBuildIt.
But if you want potential customers to find you on the Internet, you need a web site that they will find when they search.
There are really only three choices if that's the case:
1) Hire a professional web designer and an Internet marketing specialist who provides search engine optimization services as part of his or her consultation (if you can find one person who does all that it's even better but many web designers don't know a lot about Internet marketing)
2) Become a web designer and Internet marketing professional yourself, e.g., learn HTML, Dreamweaver, SEO, persuasion and conversion copywriting skills, viral marketing principles, statistical analysis of web analytics, etc.
3) Use SiteBuildIt, which provides you with not only all the tools you need to build a web site that sells but also the education and ongoing support to learn how to do it. You won't be a web design professional or Internet marketing expert but you'll be darn close!
I have two web sites I built with SiteBuildIt. One is for my psychology practice. I've spent very little time on it yet it consistently brings me a
steady flow of referrals of full-fee, self-pay clients. My other site, Best-MLM-Opportunities.com,
pays for itself a dozen times over the original cost for SBI and I've only done a fraction of what I could do in terms of taking advantage of all the tools SBI provides.
So if you want a web site that truly helps you sell your products or services, either hire a professional (there are a number who frequent this forum) or use SiteBuildIt.
Comprehensive Chart Comparing SiteBuildIt to Microsoft, Yahoo, & Verisign
Mark Worthen, Psy.D.