5 Successful Marketing Techniques
by Bob Leduc
Here are 5 successful marketing techniques you
can use to increase your sales.
All of them are simple to use. And they're
effective for building any businesses.
1. Keep Adding Something New
Every time you add something new to your
business you create an opportunity to get more sales. For example, something as
simple as adding new information on your web site creates another selling
opportunity when prospects and customers visit your site to see the new
information. Adding a new product or service to the list of those you already
offer usually produces a big increase in sales. The added product increases your
sales in 3 different ways:
· It attracts new customers who were not
interested in your current products and services.
· It generates repeat sales from existing
customers who also want to have your new product.
· It enables you to get bigger sales by
combining 2 or more items into special package offers.
2. Become A Valuable Resource
Look for ways you can be a resource for your
prospects and customers. Supply them with free information. Help them do things
faster, easier, and less expensively. You get another opportunity to sell
something every time they come back to you for help.
3. Separate Yourself From Your
Find or create a reason for customers to do
business with you instead of with someone else offering the same or similar
products. For example, do you provide faster results, easier procedures,
personal attention or a better guarantee?
Determine the unique advantage you offer to
customers that your competitors do not offer. Promote that advantage in all of
your advertising. Give your prospects a reason to do business with you instead
of with your competition and you'll automatically get more sales.
4. PROMOTE THE END RESULT
Your customers don't really want your product
or service. They want the benefit produced by using it.
For example, car buyers want convenient
transportation with a certain image. Dental patients want healthy and
good-looking teeth without suffering any pain. Business opportunity seekers want
personal and financial freedom for themselves and their family.
Make sure your web pages, sales letters and
other sales messages are promoting the end result your customers want.
5. ANTICIPATE CHANGE
Change is the biggest challenge to your
business success. The days are gone when a business could constantly grow by
simply repeating what it did successfully in the past ...or even recently.
Aggressive, innovative competitors and rapidly changing technology make it
Expect change and prepare for it. Don't wait
until your income declines to take action. Develop the habit of looking for
early signs that something is changing. Then confront it before you start to
Insulate yourself against the impact of change by increasing the number of
products and services you offer and by using a variety of different marketing
methods. Only a small portion of your total business will be affected if the
sales of one product decline or the response to one marketing method drops.
How many of these 5 proven marketing techniques
have you overlooked or ignored? Start using them today and you'll see an
immediate increase in your sales.
Bob Leduc is a Sales Consultant with 30
years experience in generating low-cost leads. He recently wrote a manual for
small business owners, "How to Build Your Small Business Fast With Simple
Postcards", and several other publications to help small businesses grow and
prosper. For more info:
http://BobLeduc.com Phone: 702-658-1707 After 10 AM Pacific Time/Las Vegas,